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THE GOOD: Above average pain- and pressure-point relief • motion isolation • value potential.
THE BAD: Firmness options limited • too firm for some • likely average-at-best lifespan • initial odor potential.
THE MATTRESSES: Sleep Innovations Inc. (in business since 1996) makes Sleep Innovations brand, Novaform, and Serta 8-inch memory foam mattresses. Models use 2 to 3 inches of low-density (3 or 3.5 lbs/ft) memory foam with base foam and possibly an additional foam support layer. (See memory foam density: higher vs lower to learn about the characteristics of low-density memory foam.)
THE COMPETITION: See the memory foam mattress reviews – summary and the side-by-side mattress comparison to learn how the beds compare to competing brands. Also see Sleep Innovations vs Tempur-Pedic below.
The ratings below are based on over 1,800 consumer reviews of various Sleep Innovations / Novaform / Serta memory foam mattresses including Sure Temp, Pure Comfort, Serafina, Gel and similar discontinued models.
|Owner satisfaction||b||Sleep Innovations (Novaform / Serta) mattresses have 80% owner satisfaction. ( )
|Durability / longevity||c||Owner experience data suggests that the lifespan of the beds is likely no better than fair. However, the more expensive models likely have somewhat better durability / longevity than the less expensive. Consumers should not expect more than a 6-year lifespan on average. Also, 14%+ of owners report significant sagging and / or excessive softening and loss of support occurring within 3 years. This percent is slightly higher than that of similarly priced memory foam bed brands.|
|Price / affordability||b+||Prices range from $290-$1500 depending on model and size.|
|Less pain / pressure||b||The beds are praised mainly for their comfort and pain/pressure-relieving ability. However, at least 15% of owners report that their mattress causes pain, usually because of excessive firmness. (See mattresses and pain relief for analysis.)|
|Firmness options||D+||Different models offer somewhat different firmness (see below). However, 75% of owners report that their bed is medium to firm regardless of model. The rest say it is soft or excessively soft.|
|Contours to body||b-||The foam used is minimally to moderately weight and temperature sensitive which often results in fairly limited contouring and molding to the body. As a result, the mattresses have a more conventional feel to them than more expensive memory foam beds such as higher-density Tempur-Pedic models.|
|Easy to move on||B-||Owners tend to say that they do not sink far into the bed. As a result, the mattress is usually easy to move on and get up off.|
|Motion isolation||b+||Motion isolation is a strength of memory foam. A person can move or get up with minimal disturbance to their partner.|
|No initial odor / off gassing||C-||There is randomness in regard to whether, how strongly and for how long Sleep Innovations (Novaform / Serta) beds will give off an initial smell or gas. About 11% of owners report a significant problem. (See memory foam off gassing for general analysis.)|
|No sleeping hot||b-||About 4% of consumers report that heat build up can be a problem which is better than average for a memory foam bed.|
|Good for sex||c||Memory foam bed owner opinions are generally split on this matter. (See mattresses and sex for analysis).|
|No noise||A||The mattress is quiet when lied on or compressed.|
|Edge support||B||Less than 2% of owners complain of a lack of edge support.|
|Expands fully and evenly||c||The mattresses come vacuum sealed and compressed. About 7% of owners report that their mattress does not fully decompress which can cause uneven support, discomfort and an uneven appearance.|
|No rotating / flipping||B-||Only one side of the mattress is meant for sleeping. Nevertheless, some owners report flipping the mattress to the other side if the bed is sagging / softening or is uncomfortable.|
|Lightweight||C-||Weight is about average for a foam mattress, usually under 100 lbs. They can be difficult to move and handle especially for one person.|
|Warranty||B||The mattresses have a 20-year limited warranty which is above average compared to other beds in the price range. Some owners, however, report that the warranty fails to provide meaningful coverage. (See mattress warranties: what you should know.)|
|Return policy||B-||Costco offers a 90-day+ return policy, while Amazon has a 30-day policy. Overstock does not accept returns. Purchases from Costco can be returned to a store or shipped, while Amazon purchases can only be shipped. (See returning a mattress: what you should know.)|
|Customer service||C+||Consumer opinions are generally split on the issue of Sleep Innovations customer service.|
|Better Business Bureau (BBB) rating||A+||Sleep Innovations, Inc. currently has an "A+" with the BBB. Its rating historically has been less than stable.|
Below are several popular Sleep Innovations models. Links go to Amazon.
|Owner Satisfaction / Sample Size||Price Twin||Price Full||Price Queen||Price King||Retailer||Overall Thick-
|Firmness**||Comfort Layer||Base Layer|
|Novaform 14" Gel||76% / 68||$440||$530||$600||$800||Costco||14"||medium-
|3" of 3.5 lbs/ft gel memory foam||3" of regular foam, 8" of base foam|
|Comments: Too firm for some, especially side sleepers. Gel foam sleeps about 30% cooler than regular foam.|
|Sleep Innovations SureTemp 12 Inch||83%* / 1374||$320||$360||$400||$580||Amazon||12"||medium||2.5" of 3 lbs/ft memory foam||9.5" of base foam|
|Comment: Suited for larger people (220 lbs+) or anyone seeking a high mattress profile.|
|Sleep Innovations SureTemp 10 Inch||80%* / 1068||$340||$340||$390||$460||Amazon||10"||medium-
|3" of 3 lbs/ft memory foam||7" of base foam|
|Comment: Well suited for average-sized people.|
|Sleep Innovations SureTemp 8 Inch / Serta||82%* / 1621||$290||$320||$340||$380||Amazon (SureTemp) / Overstock (Serta)||8"||medium-
|2" of 3 lbs/ft memory foam||6" of base foam|
|Comments: 1. Likely too thin for 200 lbs+ people and too firm for side sleepers. 2. The Serta memory foam mattress (8 inch) sold at Overstock.com is the same mattress as the Sleep Innovations SureTemp (8 inch) sold at Amazon.com.|
* As is true with most mattresses in this price range, at least 20% of owners use the mattress only temporarily or occasionally. Owner satisfaction tends to be somewhat higher among these owners as opposed to those who use the mattress permanently and regularly.
** Firmness indicates what tends to be true for most owners; your personal evaluation may differ.
Tempur-pedic is often the standard by which other memory foam mattresses are judged. The table below shows how Sleep Innovations / Novaform compares to Tempur-Pedic mattresses based on actual owner experiences.
|Owner satisfaction||B||B||Both overall have owner satisfaction of 80 percent.|
|Durability / longevity||C||B||Tempur-Pedic overall likely has at least twice the lifespan.|
|Price / affordability||B+||D||Avg price for Tempur-Pedic is $3,238; Sleep Innov $440.|
|Less pain / pressure||B||B+||Tempur-Pedic's higher density foam tends to perform better.|
|Firmness options||D+||A||Tempur-Pedic has more models and firmness choices.|
|Easy to move on||B-||C-||Can vary by model, but Sleep Innov. overall performs better.|
|No initial odor||C-||D||Advantage to Sleep Innovations|
|No sleeping hot||B-||C-||Clear advantage to Sleep Innov.|
|Good for sex||C+||C||--|
|No rotating / flipping||B-||B+||Both are no flip; occasional rotation may be needed.|
|Lightweight||C-||D-||Lower density foam of Sleep Innov. means lighter weight.|
|Availability||D||A||Tempur-Pedic is widely available in stores and online.|
|Better Business Bureau rating||A+||A+||Tempur-Pedic's rating is more stable.|
|Comfort Layer Density (lbs/ft)||low||low to high||See memory foam density comparison: low vs high.|
Ratings are based on over 1,700 owner reviews for Sleep Innovations / Novaform / Serta 8-inch mattresses including Gel, Sure Temp as well as similar discontinued models.
Learn about our research sources and methodology.
Novaform tends to be the more expensive (yet still value-priced) brand, while Sleep Innovations and Serta 8-inch are the less expensive, entry-level brands.
– The various models offer somewhat different firmness levels. However, three-fourths of owners say their mattress is medium to firm regardless of the model. The remaining 25% say their bed is soft or excessively soft.
– About 11% of owners say their Novaform / Sleep Innovations / Serta mattress had a significant off gassing odor when new.
– The mattresses come vacuum sealed and compressed. About 7% of consumers report that their mattress does not fully decompress which can result in uneven support, discomfort and a poor appearance.
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