Based on 1,646 Actual Consumer Experiences
THE GOOD: Affordable • often well suited for those seeking a firmer mattress • limited off gassing odor • Costco return policy for Novaform models.
THE BAD: Too firm for some • 20-year warranty not representative of actual lifespan.
THE MATTRESSES: Sleep Innovations & Novaform mattresses (made in USA) consist of memory foam over support foam (most models) over base foam. They ship compressed / vacuum sealed, expanding when opened.
The ratings show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.
|Owner satisfaction||c+||Sleep Innovations / Novaform mattresses overall have 77% owner satisfaction. Get details.
|Durability / longevity||C||Durability / longevity overall is about fair (six-year lifespan on average). More.|
|Affordable||b+||Prices are $345-$950 depending on model and size. More.|
|Support||B||Support tends to be better than average, but large people and couples may find it inadequate especially over the long term.|
|Conforming ability||B-||The beds moderately conform to the curves of one's body, resulting in somewhat better than average distributed support and pressure relief.|
|Less (back) pain||b-||The at least fair degree of support and conforming ability of Sleep Innovations mattresses results in above-average potential for back pain relief. (See mattresses and pain relief for general analysis.)|
|Easy to move on||B-||The mattresses tend to provide no more than moderate resistance to body movement including changing positions and getting up. With age and wear, however, they may soften / deform to an extent that makes movement more difficult.|
|Motion isolation||A-||Like memory foam beds in general, moving or getting up tends to cause little disturbance to one's partner – assuming that a firm, solid-surface, non-spring foundation is used.|
|Edge support||C||The various models tend to perform adequately for most owners in regard to the support they provide at their edges as less than 4% of owners (1 in 25) report dissatisfaction.|
|No initial odor / off gassing||B-||About 6% of owners (1 in 17) report a significant problem. (See memory foam off gassing for general analysis.)|
|No sleeping hot||C+||About 7% of owners (1 in 17) report significant and bothersome heat retention. More.|
|Good for sex||c-||Memory foam mattress owner opinion is generally split on this issue. (See mattresses and sex for general analysis).|
|No noise||A||The mattresses are quiet when lied on or compressed.|
|No topper needed||C-||About 10% of owners (1 in 10) report needing to add a topper to improve comfort. More.|
|Short break-in||C-||As is true for firmer mattresses in general, break-in time is often longer than average especially for side sleepers.|
|Easy to maintain||C+||Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.|
|Easy to move, handle, lift||C||Weight is 59-140 lbs depending on model / size with the average Sleep Innovations model weighing 94 lbs. Given their weight, floppiness, and lack of handles, they can be difficult to move and maneuver.|
The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.
|Warranty||B+||Warranty length is usually 20 years. (See mattress warranties: what you should know.)|
|Customer service||B-||Consumer opinion generally regards Sleep Innovations customer service to be fair or better.|
|Marketing accuracy||C-||Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with at least 20% of owner experiences.|
|Access to customer reviews||A||Reviews for the mattresses are mainly available at (or directed to) Amazon and Costco.com which offer easy and sortable access.|
|Specs disclosed||C+||Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not foam density.|
|Time in business||A-||Sleep Innovations began in 1996.|
|BBB rating||A+||Sleep Innovations, Inc. / Innocor has an "A+" with the Better Business Bureau.|
|SLTD rating||B-||SLTD (Sleep Like The Dead) company rating for Sleep Innovations Inc. is determined by averaging the above company ratings.
Sleep Innovations / Novaform has 77% owner satisfaction overall. This rate is higher than that of the average mattress regardless of type (73%) but lower than that of the average memory foam mattress (80%). See satisfaction ratings for specific Sleep Innovations / Novaform models.
Learn how owner satisfaction is determined.
Sleep Innovations / Novaform mattresses overall are significantly less expensive than both the average mattress and most mattresses with generally similar specifications. However, about 10% of owners report the need to buy a mattress topper – priced $35 to $500.
Durability / longevity for Sleep Innovations models overall is about fair (six-year lifespan on average). About 12% of owners report significant sagging, excessive softening / loss of support occurring within three years of ownership – a rate similar to that of the average mattress. (Consumers should not allow the 20-year warranty to cause them to believe that the mattress will have above-average durability / longevity.)
Durability / longevity for Sleep Innovations appears to improve somewhat as price / thickness increases. In other words, the least expensive models (namely the Shea / 10 inch) appear to have no better than fair durability / longevity, while the more expensive models (namely Alden / 14 inch) appear to have somewhat above-average durability / longevity.
More info: mattress type longevity comparison.
About 10% of Sleep Innovations / Novaform mattress owners add a topper to the mattress (often priced $35-$500) to lessen firmness and create acceptable comfort.
About 7% of owners report bothersome heat retention – a rate better than that of main competitors overall as well as the average mattress. Models with gel-infused memory foam likely sleep about 30% cooler longer.
More info: mattress heat retention.
Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.
Sleep Innovations / Novaform Usage
Owner Satisfaction Comparison: Regular Use Vs Light Use
|Sleep Innovations||All Mattresses|
|Owner Satisfaction - Regular Adult Use||75%||69%|
|Owner Satisfaction - Light Adult / Child Use||89%||88%|
Prices below are for a mattress only. A foundation is often $150-$400. Firmness provided below is the firmness as evaluated by owners overall, not as provided by manufacturer.
|Owner Satisfaction (sample)||Price||Retailer||Firmness*||Comfort Layer**||Base Layer***||Main Competition|
|Shea 10 Inch||77%
|amazon||med-firm or about 6.5 on 1-10 scale*||3" of 3 lb/ft memory foam||7" of base foam (1.8 lb/ft)||Zinus 10"
|Shiloh 12 Inch||77%
|amazon||firm or about 8.5 on 1-10 scale*||2.5" of 3 lb/ft memory foam||9.5" of base foam (1.8 lb/ft)||Signature Sleep 12"
|Taylor 12 Inch Gel||77%
|amazon||med-firm to firm or about 8 on 1-10 scale*||2" of 3 lb/ft gel memory foam||2" of support foam, 8" of base foam (1.8 lb/ft)||Zinus 12" Gel|
|Alden 14 Inch||78%
|amazon||med-firm or about 7 on 1-10 scale*||2.5" of 3 lb/ft memory foam||2.5" of support foam, 9" of base foam (1.8 lb/ft)||Zinus 14"
|Novaform Serafina 14" Gel||79%
|med-firm or about 7 on 1-10 scale*||3" of 3.5 lb/ft gel memory foam||3" of support foam, 8" of base foam (1.8 lb/ft)||Select-A-Firmness 14"
|Novaform 14 Inch Comfort Grande Gel||74%
|firm or about 8 on 1-10 scale*||3" of 3 lb/ft gel memory foam||3" of support foam, 8" of base foam (1.8 lb/ft)||Select-A-Firmness 14"
* For 1 to 10 firmness scale, 1 = very soft, 5 = medium, 10 = very firm.
** See memory foam density comparison to learn about characteristics of 3 lb/ft density.
*** Base foam density is an estimate.
The stated firmness levels provided by Sleep Innovations / Novaform tend to overstate mattress softness. According to owners overall, the mattresses tend to be medium-firm to firm. Those seeking a soft mattress will likely need to look elsewhere or consider a topper.
As shown in the chart below, owners almost universally regard their Sleep Innovations / Novaform mattress to be more firm than soft. Less than 3% of owners regard their mattress to be too soft – at least within the first several months of ownership.
The table below evaluates Sleep Innovations / Novaform mattresses for person size and sleep position. It shows what tends to be true for owners; your personal evaluation may differ. See the mattress firmness guide for details based on your body type. And people of below- and above-average weight, see the mattress guide for large and small people.
(under 130 lbs)
|SHEA 10 INCH||Back Sleep Friendly||B+||B+||B-|
|Side Sleep Friendly||B||B-||C+|
|Stomach Sleep Friendly||B+||B||B-|
|SHILOH 12 INCH||Back Sleep Friendly||B-||C+||C|
|Side Sleep Friendly||C-||C-||D|
|Stomach Sleep Friendly||B||B-||C-|
|TAYLOR 12 INCH GEL||Back Sleep Friendly||B||B+||C+|
|Side Sleep Friendly||C+||B||D+|
|Stomach Sleep Friendly||B-||B||C|
|ALDEN 14 INCH||Back Sleep Friendly||B||B||B|
|Side Sleep Friendly||B||B-||C+|
|Stomach Sleep Friendly||B||C+||B-|
|NOVAFORM SERAFINA 14 INCH GEL||Back Sleep Friendly||B||B+||B-|
|Side Sleep Friendly||B-||B||C-|
|Stomach Sleep Friendly||B-||B||C+|
|NOVAFORM COMFORT GRANDE 14 INCH GEL||Back Sleep Friendly||B-||B-||C|
|Side Sleep Friendly||C||C+||D|
|Stomach Sleep Friendly||B||B-||C-|
– The various models are medium-firm to firm. Less than 3% of owners regard their Sleep Innovations mattress to be more soft than firm.
– Consumers should not allow the 20-year warranty to cause them to believe that the mattress will have above-average durability / longevity.
– About 6% of owners report bothersome heat retention, a rate similar to that of competitors overall.
– The return policy for Sleep Innovations models is mostly Amazon's return policy which is 30 days. The return policy for Novaform models is mostly Costco's return policy which is 90+ days.
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