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unbiased Sleep Innovations / Novaform Mattress Reviews, Ratings & Comparisons

Based on 1,658 Actual Consumer Experiences

September 2, 2016

What You Need To Know

THE GOOD: Affordable prices • limited reports of bothersome heat retention • often well suited for back, stomach sleep • Costco return policy for Novaform models • 20-year warranty.

THE BAD: Too firm for some side sleepers • no better than average longevity likely • poor edge support • some initial odor potential.

THE MATTRESSES: Sleep Innovations / Novaform brand mattresses use 1.5 to 3 inches of low density (3 lbs/ft estimated) memory foam over base foam and possibly support foam. The mattresses are made in USA and come compressed / vacuum sealed, expanding when opened.

THE COMPETITION: Compare Sleep Innovations / Novaform to competing brands at the memory foam mattress ratings – summary and the side-by-side mattress comparison.

THE RETAILERS: Sleep Innovations models are available mostly at Amazon, and Novaform at Costco.com. See buying a mattress online: what you should know.

Sleep Innovations / Novaform Ratings: As a Group

The ratings show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.

Owner satisfaction c+ Sleep Innovations / Novaform mattresses overall have 77% owner satisfaction. Get details.
Durability / longevity c Owner experience data suggests that the mattresses have no better than a 6-year lifespan on average with regular adult use. Also, about 14% of owners report significant sagging, excessive softening / loss of support, or hardening occurring within 3 years of ownership – a rate similar to that of the average mattress.
Price b+ Prices range from $250-$900 depending on model and size with the average queen costing about $620.
Value B+ At least 25% of Sleep Innovations / Novaform owners praise their bed for its perceived value. However, at least 12% of owners report the need to use or buy a mattress topper – priced $35 to $500 – to improve the bed's comfort.
General support C Support tends to be no worse than average, but some larger people and couples may find it inadequate, especially over the long term.
Edge support D At least 10% of owners, especially couples and heavy people, report a lack of edge support. This means that sitting or sleeping close to the side of the bed may result in sliding or rolling off.
Conforming ability B- The beds moderately conform to the curves of one's body, resulting in somewhat better than average distributed support and pressure relief.
Less (back) pain b The majority of owners report fair or better pain relief, including back pain relief. However, about 5% report new (back) pain. (See mattresses and pain relief for general analysis.)
Model / firmness options D+ The stated firmness levels provided by Sleep Innovations / Novaform tend to overstate the softness of most models. According to owners, the mattresses tend to be medium-firm. Those seeking a soft mattress will need to look elsewhere or consider a topper. (See the firmness guide for which mattress firmness may be best for you.)
Back sleep friendly B+ The mattresses tend to be well suited for back sleepers as fewer than 20% of such sleepers report a problem.
Side sleep friendly c The fact that the mattresses tend to be more firm than soft may result in pressure point discomfort for side sleepers, especially those small to average in size. About 30% of side sleepers report some discomfort (beyond the break-in period).
Stomach sleep friendly b+ The mattresses tend to be suited for stomach (front) sleepers, but those under 120 lbs may find them somewhat too firm. Less than 20% of stomach sleepers report a problem.
Easy to move on C The beds tend to provide no more than moderate resistance to body movement.
Motion isolation A- Like memory foam beds in general, moving or getting up tends to cause little disturbance to one's partner – assuming that a firm, solid-surface, non-spring foundation is used.
No initial odor / off gassing C- There is randomness in regard to whether, how strongly and for how long Sleep Innovations beds will give off an initial smell or gas. About 10% of owners report a significant problem. (See memory foam off gassing for general analysis.)
No sleeping hot C About 4% of consumers report significant and bothersome heat retention. This rate is better than average for a memory foam bed. Models with gel-infused memory foam likely sleep about 30% cooler longer than models with regular memory foam.
Light person friendly C- As is true for foam-based mattress in general, people under 120 lbs may find that the foam does not conform adequately to their body. This can result in clearly felt pressure points especially for side sleep.
Heavy person friendly B- Models 10" or thicker are acceptable for people 230+ lbs, but they may lack adequate support especially over the long term.
Good for sex c+ Memory foam bed owner opinions are generally split on this issue. (See mattresses and sex for analysis).
No noise A The mattresses are quiet when lied on or compressed.
Short break-in period C- As is true for firmer memory foam beds in general, break-in time is often longer than average.
Easy to maintain C+ Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.
Easy to move, handle, lift C- Weights range from 32-140 lbs depending on model and size. The average model weighs about 88 lbs. Given their weight and lack of handles, the mattresses can be difficult to move and maneuver especially for one person.

Sleep Innovations Inc. Company Ratings

The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.

Warranty B+ Warranty length is usually 20 years. (See mattress warranties: what you should know.)
Customer service B- Consumer opinion generally regards Sleep Innovations customer service to be fair or better.
Marketing accuracy D+ Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with at least 18% of owner experiences; the mattresses tend to not be as soft or as compatible for any position – especially side sleep – as the company claims. In addition, some hyperbole is used to describe aspects of their mattresses including "perfect" and "ultimate."
Specs disclosed B Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not always foam density.
Time in business B Sleep Innovations began in 1996.
BBB rating A+ Sleep Innovations, Inc. / Innocor has an "A+" with the Better Business Bureau.
SLTD rating B- SLTD (Sleep Like The Dead) company rating of "B-" for Sleep Innovations Inc. is determined by averaging the above company ratings.

Key Comparisons

Owner Satisfaction

Sleep Innovations / Novaform has 77% owner satisfaction overall. This rate is lower than that for memory foam mattresses overall and higher than that for all mattresses (72%). See satisfaction ratings for the specific models.

Sleep Innov / Novaform owner satisfaction

Price

Sleep Innovations / Novaform models are significantly less expensive than both the average mattress and most mattresses with generally similar specifications.

sleep innovations novaform price compare

Topper Usage

At least 12% of Sleep Innovations / Novaform mattress owners – especially those that are side sleepers – need to add a topper to the mattress to lessen firmness and create acceptable comfort. This rate is similar to that of most other beds in the price range (under $1000) but is above average compared to all mattresses.

sleep innovations topper need compare

SLTD (Sleep Like The Dead) Company Rating

Sleep Innovations performs better than all mattress companies overall and equal to its main competitors overall based on warranty coverage, customer service, return policy, time in business, marketing accuracy, specifications disclosure, and BBB ratings.

novaform sltd rating chart

regular use Vs Light Use

Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.

Sleep Innovations / Novaform Usage
temporary vs long term use

Owner Satisfaction Comparison: Regular Use Vs Light Use

  Sleep Innovations All Mattresses
Owner Satisfaction - Regular Adult Use 75% 69%
Owner Satisfaction - Light Adult Use / Child Use 91% 90%



Sleep Innovations / Novaform Models: Ratings, Prices, Specs

  Owner Satis- faction (sample) Price1 Retailer Firm- ness2 Back Sleep Friendly3 Side Sleep Friendly3 Stomach Sleep Friendly3 Comfort Layer4 Base Layer Main Competition
Sleep Innov. 8 Inch 68%
(29)
$251 tw
$283 full
$322 qn
$376 kg
amazon med- firm avg-sized person: good to fair

large person: fair

small person: good
avg-sized person: fair

large person: fair to poor

small person: fair to poor
avg-sized person: good to fair

large person: fair

small person: good to fair
1.5" of 3 lbs/ft memory foam 2.5" of support foam, 4" of base foam Signature Sleep 8"

Zinus 8"
Sleep Innov. 10 Inch 77%
(711)
$339 tw
$370 full
$400 qn
$533 kg
amazon med- firm avg-sized person: good

large person: good

small person: good to fair
avg-sized person: fair

large person: good to fair

small person: fair to poor
avg-sized person: good

large person: good to fair

small person: fair
3" of 3 lbs/ft memory foam 7" of base foam Zinus 10"

Comfort Dreams 10" models

Tuft & Needle
Sleep Innov. 12 Inch 78%
(897)
$358 tw
$404 full
$449 qn
$642 kg
amazon med- firm avg-sized person: good

large person: good

small person: good to fair
avg-sized person: fair

large person: good to fair

small person: fair to poor
avg-sized person: good

large person: good to fair

small person: fair
2.5" of 3 lbs/ft memory foam 9.5" of base foam Signature Sleep 12"

Zinus 12"

Tuft & Needle
Sleep Innov. Gel 12 Inch Gel 77%
(176)
$300 tw
$462 full
$527 qn
$597 kg
amazon med- firm to firm avg-sized person: good to fair

large person: good to fair

small person: fair
avg-sized person: fair

large person: good to fair

small person: poor
avg-sized person: good to fair

large person: good to fair

small person: fair
2" of 3 lbs/ft gel memory foam 2" of support foam, 8" of base foam Zinus 12" Gel
Sleep Innov. 14 Inch 78%
(140)
$523 tw
$577 full
$692 qn
$728 kg
amazon med- firm avg-sized person: good

large person: good

small person: good to fair
avg-sized person: fair

large person: good to fair

small person: fair to poor
avg-sized person: good

large person: good to fair

small person: fair
2.5" of 3 lbs/ft memory foam 2.5" of support foam, 9" of base foam Zinus 14"

Select-A-Firmness 14"
Novaform Serafina 14" Gel 79%
(239)
$650 qn
$800 kg
costco
.com
med- firm avg-sized person: good

large person: good

small person: good to fair
avg-sized person: fair

large person: good to fair

small person: fair to poor
avg-sized person: good

large person: good to fair

small person: fair
3" of 3.5 lbs/ft gel memory foam 3" of support foam, 8" of base foam Select-A-Firmness 14"
Novaform 14 Inch Comfort Grande 72%
(98)
$340 tw
$430 full
$500 qn
$660 kg
costco
.com
firm avg-sized person: good to fair

large person: good to fair

small person: fair
avg-sized person: fair

large person: good to fair

small person: poor
avg-sized person: good to fair

large person: good to fair

small person: fair to poor
3" of 3 lbs/ft gel memory foam 3" of support foam, 8" of base foam Select-A-Firmness 14"
Novaform Valentina 12 Inch 81%
(28)
$550 tw
$650 full
$750 qn
$900 kg
costco
.com
med to med- firm avg-sized person: good

large person: good

small person: good to fair
avg-sized person: good to fair

large person: good to fair

small person: fair
avg-sized person: good

large person: good to fair

small person: good to fair
3" of 3.5 lbs/ft memory foam 3" of support foam, 6" of base foam Zinus 14"

1 Prices at Amazon may fluctuate. Prices are for a mattress only; a foundation is $150-$400 depending on size.

2 Firmness indicates what tends to be true for owners; your own personal evaluation may differ. 75% of Sleep Innovation owners say their mattress is medium-firm and the rest say it is firm or soft. The most common phrase describing Sleep Innovations mattress firmness is "soft but firm" – meaning the mattress has a soft comfort layer and firm support. See the mattress firmness guide to learn which firmness may be best for you.

3 The Sleep Position Ratings indicate what tends to be true for owners; your own personal evaluation may differ. An average-sized person is 130-230 lbs. A large person is 230+ lbs. A small person is under 120 lbs. See the mattress firmness guide for detailed information.

4 See memory foam density comparison to learn about characteristics of 3 lb/ft density.


About our unbiased Sleep innovations review and research

Ratings are based on 1,650+ owner reviews for Sleep Innovations / Novaform mattresses. Learn about our research sources and methodology.

Remember

– The various models mostly offer similar firmness levels. 75% of owners, regardless of the model, say their mattress is medium-firm. The rest say it is firm or soft.

– About 10-15% of Sleep Innovations / Novaform mattress owners – especially those that are side sleepers – report the need to add a topper to the mattress to lessen firmness.

– About 10% of owners say their mattress had a significant off gassing odor when new.

– The mattresses come vacuum sealed and compressed. About 6% of consumers report that their mattress does not fully decompress which can result in uneven support, discomfort and a poor appearance.

At Amazon: Sleep Innovations Mattress

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