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unbiased Sleep Innovations / Novaform Mattress Reviews, Ratings & Comparisons

Based on 2,450+ Actual Consumer Experiences

October 30, 2015

What You Need To Know

THE GOOD: Value potential • limited reports of significant heat retention • above average pain and pressure-point relief • 20-year warranty for most models.

THE BAD: Too firm for some, especially side sleepers • likely average-at-best lifespan • initial odor potential.

THE MATTRESSES: Sleep Innovations Inc. (in business since 1996) makes Sleep Innovations and Novaform brands. Models use 1.5-3" of low-density (3-3.5 lbs/ft estimated) memory foam with base foam and possibly support foam. (See memory foam density for the characteristics of low-density foam.) The mattresses come compressed and vacuum sealed.

THE COMPETITION: See the memory foam mattress reviews – summary and the side-by-side mattress comparison to learn how the beds compare to competing brands. Also see Sleep Innovations vs Tempur-Pedic.

THE RETAILERS: Sleep Innovations models are available mostly at Amazon, and Novaform at costco.com. See buying a mattress online: what you should know.

Sleep Innovations / Novaform Ratings: Overall

Ratings below are based on 2,450+ consumer reviews of Sleep Innovations / Novaform memory foam mattresses gathered using an unbiased, accurate methodology.

Owner satisfaction b Sleep Innovations / Novaform mattresses overall have 81% owner satisfaction. Get important details.
Durability / longevity c Owner experience data suggests that the lifespan of the beds is likely no better than fair. However, the more expensive models may have somewhat better durability / longevity than the less expensive models. Consumers should not expect more than a 6-year lifespan on average. Also, 14%+ of owners report significant sagging and / or excessive softening and loss of support occurring within 3 years – a rate slightly higher than that of similarly priced memory foam bed brands.
Price b+ Prices range from $240-$900 depending on model and size. Like other beds in this price range, at least 25% of owners use their Sleep Innovations mattress only occasionally or temporarily.
Value b+ Owners praise Sleep Innovations / Novaform beds for their value more than any other attribute.
Conforming ability B- The beds moderately conform to one's body, resulting in somewhat better than average distributed support and pressure-point relief.
Less (back) pain b The majority of owners report fair or better pain relief, including back pain relief. However, at least 15% of owners report discomfort due to high firmness.(See mattresses and pain relief for general analysis.)
Model / firmness options D+ Most models are medium-firm-ish, say most owners. Those seeking a highly firm or highly soft mattress may need to look elsewhere or consider a topper.
Back sleep friendly A- The beds tend to be well suited for back sleepers.
Side sleep friendly c+ The tendency of the mattresses to be more firm than soft may result in less than ideal comfort for some side sleepers.
Stomach sleep friendly b The beds tend to be mostly suitable for stomach (front) sleepers. Very light-weight sleepers may find them too firm.
Easy to move on C The beds tend to provide no more than moderate resistance to bodily movement.
Motion isolation b+ Motion isolation is a strength of memory foam. A person can move or get up with minimal disturbance to their partner.
No initial odor / off gassing D+ There is randomness in regard to whether, how strongly and for how long Sleep Innovations beds will give off an initial smell or gas. About 11% of owners report a significant problem. (See memory foam off gassing for general analysis.)
No sleeping hot C About 4% of consumers report significant and bothersome heat retention. This rate is better than average for a memory foam bed. Models with gel-infused memory foam likely sleep about 30% cooler longer than models with regular memory foam.
Average- sized person friendly A The beds are well suited for people of average size, namely those 110-220 lbs.
Heavy person friendly C+ Thicker models especially are acceptable for people 220+ lbs but may lack adequate support especially over the long term.
Light person friendly B- People 110 lbs or less may find that the foam does not conform adequately to their body resulting in clearly felt pressure points.
Good for sex c+ Memory foam bed owner opinions are generally split on this matter. (See mattresses and sex for analysis).
No noise A The mattress is quiet when lied on or compressed.
Edge support C- About 6% of owners complain of a lack of edge support.
Short break-in period D+ As is true for memory foam beds in general, break-in time is often longer than average.
Expands fully and evenly c- The mattresses come vacuum sealed and compressed. About 7% of owners report that their mattress does not fully decompress which can cause uneven support, discomfort and an uneven appearance.
Easy to maintain B Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.
Easy to move, handle, lift C- Weight ranges from 32-140 lbs depending on model and size. The average model weighs about 88 lbs. Given their weight and lack of handles, the mattresses can be difficult to move and maneuver especially for one person.
Specs disclosed B- Openly disclosing mattress specifications allows consumers to know what they are paying for and helps them to comparison shop. Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not always foam density.
Marketing accuracy A- This rating refers to what extent Sleep Innovation's claims are factual and reasonably reflect the experience of their average customer.
Warranty B- Warranty length is 5 or 20 years depending on the model. A significant number of owners report difficulty making a claim. (See mattress warranties: what you should know.)
Customer service C+ Consumer opinion is generally split on the issue of Sleep Innovations customer service.
Return policy B- Amazon: Return ship fee if return is not the result of Amazon error; restock fee if after 30 days. Costco: No fee.
Better Business Bureau rating A+ Sleep Innovations, Inc. currently has an "A+" with the BBB. Its rating historically, however, has been somewhat less than stable.
Sleep Like The Dead (SLTD) Company Rating B Get the ratings breakdown.

Owner Satisfaction Comparison

Sleep Innovations / Novaform has 81% owner satisfaction overall. This rate is the same as that for memory foam mattresses overall and higher than that for all mattresses overall (72%).

Sleep Innov / Novaform owner satisfaction

Temporary use vs regular use

Like many mattresses under $1000, Sleep Innovation / Novaform mattresses are used by a significant number of owners only temporarily (occasionally / lightly) as opposed to regularly (daily / long term) as the chart shows.

Sleep Innovations Usage
temporary vs long term use

Owner Satisfaction Comparison: Temporary vs Regular Use

  Sleep Innovations All Mattresses
Owner Satisfaction - Regular Use 77% 68%
Owner Satisfaction - Temporary Use 88% 86%

Sleep Innovations / Novaform Model Ratings, Prices, Specifications & Comments

  Owner Satis- faction (Sample) Price1 Retailer Thick-
Firm- ness2 Comfort Layer Base Layer Main Competition
Sleep Innov. Dream Away 8 Inch 68%
$237 tw
$285 full
$313 qn
$384 kg
amazon 8" med 1.5" of 3 lbs/ft memory foam 2.5" of support foam, 4" of base foam Signature Sleep 8"

Zinus 8"
Comment: Best suited for temporary use by average-sized adults or children. Likely lacks thickness and support for larger people (220 lbs+). Has 5-year warranty while other models have 20 year.
Sleep Innov. Sure Temp 10 Inch 81%
$333 tw
$390 full
$431 qn
$516 kg
amazon 10" med-
3" of 3 lbs/ft memory foam 7" of base foam Zinus 10"

Comfort Dreams 10" models

Tuft & Needle
Comment: Best suited for non-side sleeping average-sized people. Comes with 2 pillows.
Sleep Innov. Sure Temp 12 Inch 82%
$382 tw
$431 full
$450 qn
$665 kg
amazon 12" med-
2.5" of 3 lbs/ft memory foam 9.5" of base foam Signature Sleep 12"

Zinus 12"

Tuft & Needle
Comment: Most popular Sleep Innovations model. Best suited for non-side sleeping larger people (220 lbs+) or any non-side sleeper seeking fairly tall mattress profile.
Sleep Innov. 12 Inch Gel 78%
$366 tw
$466 full
$531 qn
$665 kg
amazon 12" med-
2" of 3 lbs/ft gel memory foam 2" of support foam, 8" of base foam Zinus 12" Gel

Ultimate Dreams Gel
Comment: 2" gel foam provides moderate cooling potential at best. Ideally suited for non-side sleeping larger people (220 lbs+) or any non-side sleeper seeking fairly tall mattress profile.
Sleep Innov. Sure Temp 14 Inch 83%
$450 tw
$442 full
$540 qn
$665 kg
amazon 14" med-
2.5" of 3 lbs/ft memory foam 2.5" of support foam, 9" of base foam Zinus Deluxe Grand

Select-A-Firmness 14"
Comment: Best suited for non-side sleeping larger people (220 lbs+) or any non-side sleeper seeking tall mattress profile.
Novaform Serafina 14" Gel 80%
$800 qn
$950 kg
14" med-
3" of 3.5 lbs/ft gel memory foam 3" of support foam, 8" of base foam Ultimate Dreams Gel

Select-A-Firmness 14"
Comment: Too firm for some side sleepers. 3" gel foam likely sleeps about 30% cooler longer than regular foam. Fairly heavy – queen is 100 lbs, king is 140 lbs. Tall profile.
Novaform 14" Comfort Grande 81%
$440 tw
$530 full
$600 qn
$800 kg
14" med-
3" of 3 lbs/ft gel memory foam 3" of support foam, 8" of base foam Ultimate Dreams Gel

Select-A-Firmness 14"
Comment: Similar to more expensive Serafina but slightly less conforming. Too firm for some side sleepers. 3" gel foam likely sleeps about 30% cooler longer than regular foam. Somewhat heavy – 56 to 106 lbs depending on size. Tall profile.
Novaform Valentina 80%
$550 tw
$650 full
$750 qn
$900 kg
12" med-
3" of 3.5 lbs/ft memory foam 3" of support foam, 6" of base foam Zinus Deluxe Grand

Ultimate Dreams Gel
Comment: Softest model. Generally suited for all sleeping positions.

1 Prices are for a mattress only; a foundation can cost $150-$400 depending on size.
2 Firmness indicates what tends to be true for owners; your own personal evaluation may differ. Learn more about mattress firmness.

Sleep Innovations / Novaform Vs Tempur-Pedic

Tempur-pedic is often the standard by which other memory foam mattresses are judged. The table below shows how Sleep Innovations / Novaform compares to Tempur-Pedic mattresses based on over 4,000 actual owner experiences.

  Sleep Innov. Tempur- Pedic Comment
Owner satisfaction B B Both have overall owner satisfaction of about 80%, but Tempur-Pedic rates somewhat better for regular, daily use.
Durability / longevity C B+ Tempur-Pedic likely has at least 30% greater lifespan.
Price B+ D Avg price for Tempur-Pedic is $3,331; Sleep Innov $552.
Less pain / pressure B B+ Tempur-Pedic's higher density foam tends to perform somewhat better.
Firmness options D+ A Tempur-Pedic has more models and firmness choices.
Motion isolation B+ A --
Easy to move on C D+ Can vary by Tempur-Pedic model, but Sleep Innov. overall performs better.
No initial odor D+ D Slight advantage to Sleep Innov.
Not a heat trap C D+ Can vary by model for Tempur-Pedic, but Sleep Innov. overall performs better.
Edge support C- C- --
Good for sex C+ C --
Easy to move, handle, lift C- D- Lower density foam of Sleep Innov. means lighter weight.
Discloses specs B- D Sleep Innov. discloses more information about their mattresses.
Availability D A Tempur-Pedic is widely available in stores and online.
Warranty B- C Sleep Innov.: 5 or 20 years. Tempur-Pedic: 10 years.
Customer service C+ B- --
BBB rating A+ A+ --
SLTD company rating B C --
Memory foam density low low to high See memory foam density comparison: low vs high.

Sleep Innovations SLTD (Sleep Like The Dead) Company Rating

SLTD company rating for Sleep Innovations is "B" based on the following evaluations (1 = poor, 10 = excellent).

Product Ratings 8
Customer Service 6
Return Policy 7
Time in Business 7
Warranty 6
Specs Disclosed 6
Marketing Accuracy 8
BBB Rating 10
BBB Rating Stability 7
Number of BBB Complaints / Business Size Ratio 6

Total: 86-100 = A+ • 81-85 = A • 77-80 = A- • 73-76 = B+ • 69-72 = B • 65-68 = B- • 61-64 = C+ • 57-60 = C • 53-56 = C- • 49-52 = D+ • 45-48 = D

sleep innovations sltd rating


About our unbiased Sleep innovations review and research

Ratings are based on 2,450+ owner reviews for Sleep Innovations / Novaform mattresses including Gel, Sure Temp, Serafina, and similar discontinued models.

Learn about our research sources and methodology.


– The various models mostly offer similar firmness levels. 75% of owners, regardless of the model, say their mattress is medium-firm. The rest say it is firm or soft.

– About 11% of owners say their mattress had a significant off gassing odor when new.

– The mattresses come vacuum sealed and compressed. About 7% of consumers report that their mattress does not fully decompress which can result in uneven support, discomfort and a poor appearance.

At Amazon: Sleep Innovations SureTemp

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