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Based on 1,649 Actual Consumer Experiences
THE GOOD: Affordable • often well suited for those seeking a firmer mattress • limited off gassing odor • Costco return policy for Novaform models • "B" company rating.
THE BAD: Too firm for some • mattress does not always fully decompress / regain shape after being unpackaged.
THE MATTRESSES: Sleep Innovations & Novaform mattresses (made in USA) consist of memory foam over support foam (most models) over base foam. They ship compressed / vacuum sealed, expanding when opened.
The ratings show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.
|Owner satisfaction||c+||Sleep Innovations / Novaform mattresses overall have 77% owner satisfaction. Get details.
|Durability / longevity||B-||Durability / longevity overall is at least fair (six-year lifespan on average) but can vary by model. More.|
|Affordable||b+||Prices are $350-$950 depending on model and size with the average queen costing about $577.|
|Support||B||Support tends to be better than average, but some large people and couples may find it inadequate, especially over the long term.|
|Conforming ability||B-||The beds moderately conform to the curves of one's body, resulting in somewhat better than average distributed support and pressure relief.|
|Less (back) pain||b||Pain sufferers report fair or better relief, including back pain relief. However, about 5% report new (back) pain. (See mattresses and pain relief for general analysis.)|
|Easy to move on||B-||The beds tend to provide no more than moderate resistance to body movement including changing positions and getting up.|
|Motion isolation||A-||Like memory foam beds in general, moving or getting up tends to cause little disturbance to one's partner – assuming that a firm, solid-surface, non-spring foundation is used.|
|Edge support||C+||The various models tend to perform at least average for most owners in regard to the support they provide at the edges of the mattress.|
|No initial odor / off gassing||B-||About 6% of owners (1 in 17) report a significant problem. (See memory foam off gassing for general analysis.)|
|No sleeping hot||C+||About 6% of owners (1 in 17) report significant and bothersome heat retention. More.|
|Good for sex||c-||Memory foam mattress owner opinion is generally split on this issue. (See mattresses and sex for general analysis).|
|No noise||A||The mattresses are quiet when lied on or compressed.|
|No topper needed||C-||About 9% of owners (1 in 11) report needing to add a topper to improve comfort. More.|
|Regains proper shape||D||The mattresses come compressed and vacuum sealed. There is an unusually high number of owners – at least 8% – who report that their mattress does not fully decompress / regain its shape. This can result in uneven support, discomfort and a poor appearance.|
|Short break-in||C-||As is true for firmer memory foam beds in general, break-in time is often longer than average especially for side sleepers.|
|Easy to maintain||C+||Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.|
|Easy to move, handle, lift||C||Weight ranges 59-140 lbs depending on model and size with the average Sleep Innovations model weighing 94 lbs. Given their weight and lack of handles, they can be difficult to move and maneuver.|
The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.
|Warranty||B+||Warranty length is usually 20 years. (See mattress warranties: what you should know.)|
|Customer service||B||Consumer opinion generally regards Sleep Innovations customer service to be fair or better.|
|Return policy||B-||The return policy for Sleep Innovations models is mostly Amazon's return policy which is 30 days. And the return policy for Novaform models is mostly Costco's return policy which is 90+ days. (See returning a mattress: what you should know.)|
|Marketing accuracy||C-||Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with at least 20% of owner experiences.|
|Access to customer reviews||A-||Reviews for the mattresses are mainly available at (or directed to) Amazon and Costco.com which offer easy and sortable access.|
|Specs disclosed||C||Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not foam density.|
|Time in business||B+||Sleep Innovations began in 1996.|
|BBB rating||A+||Sleep Innovations, Inc. / Innocor has an "A+" with the Better Business Bureau.|
|SLTD rating||B||SLTD (Sleep Like The Dead) company rating of "B" for Sleep Innovations Inc. is determined by averaging the above company ratings.
"Main Competition" in the charts refers to mattresses that when compared to Sleep Innovations / Novaform have mostly similar feel, prices, owner satisfaction, benefits, construction, and return policies.
Sleep Innovations / Novaform has 77% owner satisfaction overall. This rate is very similar to that of main competitors overall and higher than that for all mattresses (74%). See satisfaction ratings for specific Sleep Innovations / Novaform models.
Learn how owner satisfaction is determined.
Sleep Innovations / Novaform mattresses overall are significantly less expensive than both the average mattress and most mattresses with generally similar specifications. However, about 9% of owners report the need to buy a mattress topper – priced $35 to $500.
Durability / longevity for Sleep Innovations models overall is about fair (six-year lifespan on average). 12% of owners report significant sagging, excessive softening / loss of support occurring within three years of ownership – a rate similar to that of the average mattress.
Durability / longevity for Sleep Innovations appears to improve as price / thickness increases. In other words, the least expensive models (namely the Shea / 10 inch) appear to have no better than fair durability / longevity, while the more expensive models (namely Alden / 14 inch) appear to have above-average durability / longevity.
More info: mattress type longevity comparison.
About 9% of Sleep Innovations / Novaform mattress owners add a topper to the mattress (often priced $35-$500) to lessen firmness and create acceptable comfort.
About 6% of owners report bothersome heat retention – a rate similar to that of main competitors overall as well as the average mattress. Models with gel-infused memory foam likely sleep about 30% cooler longer.
More info: mattress heat retention.
Sleep Innovations performs better than all mattress companies overall and its main competitors overall based on warranty coverage, customer service, return policy, time in business, marketing accuracy, review access, specifications disclosure, and BBB ratings.
Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.
Sleep Innovations / Novaform Usage
Owner Satisfaction Comparison: Regular Use Vs Light Use
|Sleep Innovations||All Mattresses|
|Owner Satisfaction - Regular Adult Use||75%||69%|
|Owner Satisfaction - Light Adult / Child Use||90%||88%|
Prices below are for a mattress only. A foundation is often $150-$400. Firmness provided below is the firmness as evaluated by owners overall, not as provided by manufacturer.
|Owner Satisfaction (sample)||Price||Retailer||Firmness*||Comfort Layer**||Base Layer***||Main Competition|
|Shea 10 Inch||77%
|amazon||med-firm or about 6.5 on 1-10 scale*||3" of 3 lb/ft memory foam||7" of base foam (2 lb/ft)||Zinus 10"
Tuft & Needle
|Shiloh 12 Inch||78%
|amazon||firm or about 8.5 on 1-10 scale*||2.5" of 3 lb/ft memory foam||9.5" of base foam (2 lb/ft)||Signature Sleep 12"
Tuft & Needle
|Taylor 12 Inch Gel||77%
|amazon||med-firm to firm or about 8 on 1-10 scale*||2" of 3 lb/ft gel memory foam||2" of support foam, 8" of base foam (2 lb/ft)||Zinus 12" Gel|
|Alden 14 Inch||78%
|amazon||med-firm or about 7 on 1-10 scale*||2.5" of 3 lb/ft memory foam||2.5" of support foam, 9" of base foam (2 lb/ft)||Zinus 14"
|Novaform Serafina 14" Gel||79%
|med-firm or about 7 on 1-10 scale*||3" of 3.5 lb/ft gel memory foam||3" of support foam, 8" of base foam (2 lb/ft)||Select-A-Firmness 14"
|Novaform 14 Inch Comfort Grande Gel||74%
|firm or about 8.5 on 1-10 scale*||3" of 3 lb/ft gel memory foam||3" of support foam, 8" of base foam (2 lb/ft)||Select-A-Firmness 14"
* For 1 to 10 firmness scale, 1 = very soft, 5 = medium, 10 = very firm.
** See memory foam density comparison to learn about characteristics of 3 lb/ft density.
*** Base foam density is an estimate.
The stated firmness levels provided by Sleep Innovations / Novaform tend to overstate mattress softness. According to owners overall, the mattresses tend to be medium-firm to firm. Those seeking a soft mattress will likely need to look elsewhere or consider a topper.
As shown in the chart below, owners almost universally regard their Sleep Innovations / Novaform mattress to be more firm than soft. Less than 3% of owners regard their mattress to be too soft – at least within the first several months of ownership.
The table below evaluates Sleep Innovations / Novaform mattresses for person size and sleep position. It shows what tends to be true for owners; your personal evaluation may differ. See the mattress firmness guide for details based on your body type. And people of below- and above-average weight, see the mattress guide for large and small people.
(under 130 lbs)
|SHEA 10 INCH||Back Sleep Friendly||B+||B+||B-|
|Side Sleep Friendly||B||B-||C+|
|Stomach Sleep Friendly||B+||B||B-|
|SHILOH 12 INCH||Back Sleep Friendly||B-||C+||C|
|Side Sleep Friendly||C-||C-||D|
|Stomach Sleep Friendly||B||B-||C-|
|TAYLOR 12 INCH GEL||Back Sleep Friendly||B||B+||C+|
|Side Sleep Friendly||C+||B||D+|
|Stomach Sleep Friendly||B-||B||C|
|ALDEN 14 INCH||Back Sleep Friendly||B||B||B|
|Side Sleep Friendly||B||B-||C+|
|Stomach Sleep Friendly||B||C+||B-|
|NOVAFORM SERAFINA 14 INCH GEL||Back Sleep Friendly||B||B+||B-|
|Side Sleep Friendly||B-||B||C-|
|Stomach Sleep Friendly||B-||B||C+|
|NOVAFORM COMFORT GRANDE 14 INCH GEL||Back Sleep Friendly||B-||B-||C|
|Side Sleep Friendly||C||C+||D|
|Stomach Sleep Friendly||B||B-||C-|
– The various models are medium-firm to firm. Less than 3% of owners regard their Sleep Innovations mattress to be more soft than firm.
– About 6% of owners report bothersome heat retention, a rate similar to that of competitors overall.
– The mattresses come vacuum sealed and compressed. At least 6% of owners report that their mattress does not fully decompress resulting in uneven support, discomfort and a poor appearance.
– The return policy for Sleep Innovations models is mostly Amazon's return policy which is 30 days. The return policy for Novaform models is mostly Costco's return policy which is 90+ days.
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