#1 in Sleep Product Research
Unbiased and Independent
Millions Served Since 2008
Based on 1,738 Actual Consumer Experiences
THE GOOD: Above average pain- and pressure-point relief • motion isolation • value potential.
THE BAD: Firmness options limited • too firm for some • likely average-at-best lifespan • initial odor potential.
THE MATTRESSES: Sleep Innovations Inc. (in business since 1996) makes Sleep Innovations brand, Novaform, and Serta 8-inch memory foam mattresses. Models use 2 to 3 inches of low-density (3 or 3.5 lbs/ft) memory foam with base foam and possibly an additional foam support layer. (See memory foam density: higher vs lower to learn about the characteristics of low-density memory foam.)
THE COMPETITION: See the memory foam mattress reviews – summary and the side-by-side mattress comparison to learn how the beds compare to competing brands. Also see Sleep Innovations vs Tempur-Pedic below.
The ratings below are based on over 1,700 consumer reviews of various Sleep Innovations / Novaform / Serta memory foam mattresses including Sure Temp, Pure Comfort, Serafina, Gel and similar discontinued models.
|Owner satisfaction||b||Sleep Innovations (Novaform / Serta) mattresses have 80% owner satisfaction. ( )
|Durability / longevity||c||Owner experience data suggests that the lifespan of the beds is likely no better than fair. However, the more expensive models likely have somewhat better durability / longevity than the less expensive models. Consumers should not expect more than a 6-year lifespan on average. Also, 14%+ of owners report significant sagging and / or excessive softening and loss of support occurring within 3 years. This percent is slightly higher than that of similarly priced memory foam bed brands.|
|Price / affordability||b+||Prices range from $290-$1500 depending on model and size.|
|Less pain / pressure||b||The beds are praised mainly for their comfort and pain/pressure-relieving ability. However, at least 15% of owners report that their mattress causes pain, usually because of excessive firmness. (See mattresses and pain relief for analysis.)|
|Firmness options||D+||Different models offer somewhat different firmness (see below). However, 75% of owners report that their bed is medium to firm regardless of model. The rest say it is soft or excessively soft.|
|Contours to body||b-||The foam used is minimally to moderately weight and temperature sensitive which often results in fairly limited contouring and molding to the body. As a result, the mattresses have a more conventional feel to them than more expensive memory foam beds such as higher-density Tempur-Pedic models.|
|Easy to move on||B-||Owners tend to say that they do not sink far into the bed. As a result, the mattress is usually easy to move on and get up off.|
|Motion isolation||a-||Motion isolation is a strength of memory foam. A person can move or get up with minimal disturbance to their partner.|
|No initial odor / off gassing||C-||There is randomness in regard to whether, how strongly and for how long Sleep Innovations (Novaform / Serta) beds will give off an initial smell or gas. About 11% of owners report a significant problem. (See memory foam off gassing for general analysis.)|
|No sleeping hot||b-||About 4% of consumers report that heat build up can be a problem which is better than average for a memory foam bed.|
|Good for sex||c||Memory foam bed owner opinions are generally split on this matter. (See mattresses and sex for analysis).|
|No noise||A||The mattress is quiet when lied on or compressed.|
|Edge support||B||Less than 2% of owners complain of a lack of edge support.|
|Expands fully and evenly||c||The mattresses come vacuum sealed and compressed. About 7% of owners report that their mattress does not fully decompress which can cause uneven support, discomfort and an uneven appearance.|
|No rotating / flipping||B-||Only one side of the mattress is meant for sleeping. Nevertheless, some owners report flipping the mattress to the other side if the bed is sagging / softening or is uncomfortable.|
|Lightweight||C-||Weight is about average for a foam mattress; they can be difficult to move and handle especially for one person.|
|Warranty||B-||The mattresses have a 20-year limited warranty which is above average compared to other beds in the price range. Some owners, however, report that the warranty fails to provide meaningful coverage. (See mattress warranties: what you should know.)|
|Return policy||B-||Costco offers a 90-day+ return policy, while Amazon has a 30-day policy. Overstock does not accept returns. Purchases from Costco can be returned to a store or shipped, while Amazon purchases can only be shipped. (See returning a mattress: what you should know.)|
|Customer service||C+||Consumer opinions are generally split on the issue of Sleep Innovations customer service.|
|Better Business Bureau (BBB) rating||d-||Sleep Innovations, Inc. currently has a "D" rating due to the failure to respond to one complaint filed against the company. The company has had five complaints filed against it in the past three years.|
Below are several of the more popular Sleep Innovations models. Links below go to Amazon.
|Owner Satisfaction / Sample Size||Price Twin||Price Full||Price Queen||Price King||Retailer||Overall Thick-
|Firmness**||Comfort Layer||Base Layer||Comment|
|Novaform Gel||76% / 68||$440||$530||$600||$800||Costco||14"||medium-
|3" of 3.5 lbs/ft gel memory foam||3" of regular foam, 8" of base foam||too firm for some side sleepers. gel foam sleeps about 25% cooler|
|Sleep Innovations SureTemp 12 Inch||83%* / 1125||$320||$380||$430||$580||Amazon||12"||medium||2.5" of 3 lbs/ft memory foam||9.5" of base foam||best-selling Sleep Innovations model|
|Sleep Innovations SureTemp 10 Inch||80%* / 931||$340||$340||$390||$460||Amazon||10"||medium-
|3" of 3 lbs/ft memory foam||7" of base foam||well suited for average-size people|
|Sleep Innovations SureTemp 8 Inch / Serta***||82%* / 1239||$290||$320||$340||$380||Amazon (SureTemp) / Overstock (Serta)||8"||medium-
|2" of 3 lbs/ft memory foam||6" of base foam||likely too thin for 200 lbs+ people and too firm for side sleepers|
* As is true with most mattresses in this price range, at least 20% of owners use the mattress only temporarily or occasionally. Owner satisfaction tends to be somewhat higher among these owners as opposed to those who use the mattress permanently and regularly.
** The firmness descriptions indicate what tends to be true for most owners; your personal evaluation may differ.
*** The Serta memory foam mattress (8 inch) sold at overstock.com is the same mattress as the Sleep Innovations SureTemp (8 inch) sold at amazon.com.
Tempur-pedic is often the standard by which other memory foam mattresses are judged. The table below shows how Sleep Innovations / Novaform compares to Tempur-Pedic mattresses based on actual owner experiences.
|Owner satisfaction||B||B||Both overall have owner satisfaction of 80 percent.|
|Durability / longevity||C||B||Tempur-Pedic overall likely has at least twice the lifespan.|
|Price / affordability||B+||D||Avg price for Tempur-Pedic is $3,238; Sleep Innov $440.|
|Less pain / pressure||B||B+||Tempur-Pedic's higher density foam tends to perform better.|
|Firmness options||D+||B+||Tempur-Pedic has more models and firmness choices.|
|Easy to move on||B-||C-||Can vary by model, but Sleep Innov. overall performs better.|
|No initial odor||C-||D||Advantage to Sleep Innovations|
|No sleeping hot||B-||C-||Clear advantage to Sleep Innov.|
|Good for sex||C+||C||--|
|No rotating / flipping||B-||B+||Both are no flip; occasional rotation may be needed.|
|Lightweight||C-||D-||Lower density foam of Sleep Innov. means lighter weight.|
|Availability||D||A||Tempur-Pedic is widely available in stores and online.|
|Better Business Bureau rating||D||A+||Tempur-Pedic's rating is consistently high.|
|Comfort Layer Density (lbs/ft)||low||low to high||See memory foam density comparison: low vs high.|
Ratings are based on over 1,700 owner reviews for Sleep Innovations / Novaform / Serta 8-inch mattresses including Gel, Sure Temp as well as similar discontinued models.
Learn about our research sources and methodology.
Novaform tends to be the more expensive (yet still value-priced) brand, while Sleep Innovations and Serta 8-inch are the less expensive, entry-level brands.
– The various models offer somewhat different firmness levels. However, three-fourths of owners say their mattress is medium to firm regardless of the model. The remaining 25% say their bed is soft or excessively soft.
– About 11 percent of owners say their Novaform / Sleep Innovations / Serta mattress had a significant off gassing odor when new.
– The mattresses come vacuum sealed and compressed. About 7% of consumers report that their mattress does not fully decompress which can result in uneven support, discomfort and a poor appearance.
AFFILIATE DISCLOSURE: One or more links to a product offered for sale at Amazon.com may appear on this page, and SleepLikeTheDead.com will earn revenue if a product(s) is purchased through such a link(s).
© 2007-2013 SLTD, Inc. • Copyright Violation Notice