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unbiased Sleep Innovations / Novaform Mattress Reviews, Ratings & Comparisons

Based on 2,445+ Actual Consumer Experiences

April 2, 2016

What You Need To Know

THE GOOD: Low price • limited reports of bothersome heat retention • above average pain and pressure-point relief • Costco return policy for Novaform models • 20-year warranty.

THE BAD: Too firm for some, especially side sleepers • no better than average longevity • some initial odor potential.

THE MATTRESSES: Sleep Innovations / Novaform brand mattresses use 1.5 to 3 inches of low density (3 lbs/ft estimated) memory foam over base foam and possibly support foam. The mattresses are made in USA and come compressed / vacuum sealed, expanding when opened.

THE COMPETITION: Compare Sleep Innovations / Novaform to competing brands at the memory foam mattress ratings – summary and the side-by-side mattress comparison.

THE RETAILERS: Sleep Innovations models are available mostly at Amazon, and Novaform at costco.com. See buying a mattress online: what you should know.

Sleep Innovations / Novaform Ratings: As a Group

The ratings – based on 2,440+ consumer reviews gathered using an unbiased, accurate methodology – show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.

Owner satisfaction c+ Sleep Innovations / Novaform mattresses overall have 76% owner satisfaction. Get details.
Durability / longevity c Owner experience data suggests that the lifespan of the beds is likely no better than fair. Consumers should not expect more than a 6-year lifespan on average with regular adult use. Also, 14%+ of owners report significant sagging and / or excessive softening and loss of support occurring within 3 years – a rate similar to that of the average mattress.
Price b+ Prices range from $240-$950 depending on model and size.
Value B+ At least 25% of Sleep Innovations / Novaform owners praise their bed for its perceived value. However, at least 12% of owners report the need to use or buy a mattress topper – priced $35 to $500 – to improve the bed's comfort (learn more).
General support C Support tends to be no worse than average, but some larger people and couples may find it inadequate, especially over the long term.
Edge support D+ At least 6% of owners complain of a lack of edge support.
Conforming ability B- The beds moderately conform to one's body, resulting in somewhat better than average distributed support and pressure-point relief.
Less (back) pain b The majority of owners report fair or better pain relief, including back pain relief. However, about 5% report new (back) pain. (See mattresses and pain relief for general analysis.)
Model / firmness options D+ Most models are medium-firm-ish, say most owners. Those seeking a highly soft mattress especially may need to look elsewhere or consider a topper. (Learn more about which firmness may be best for you.)
Back sleep friendly B The beds tend to be well suited for back sleepers.
Side sleep friendly c+ The tendency of the mattresses to be more firm than soft may result in less than ideal comfort for some side sleepers.
Stomach sleep friendly b- The beds tend to be mostly suitable for stomach (front) sleepers. Very light-weight sleepers may find them too firm.
Easy to move on C The beds tend to provide no more than moderate resistance to body movement.
Motion isolation b+ Motion isolation is a strength of memory foam. A person can move or get up with little disturbance to their partner.
No initial odor / off gassing C- There is randomness in regard to whether, how strongly and for how long Sleep Innovations beds will give off an initial smell or gas. About 10% of owners report a significant problem. (See memory foam off gassing for general analysis.)
No sleeping hot C About 4% of consumers report significant and bothersome heat retention. This rate is better than average for a memory foam bed. Models with gel-infused memory foam likely sleep about 30% cooler longer than models with regular memory foam.
Light person friendly C As is true for foam-based mattress in general, people 110 lbs or less may find that the foam does not conform adequately to their body resulting in clearly felt pressure points.
Avg- sized person friendly B+ The beds are well suited for people of average size, namely those 120-220 lbs.
Heavy person friendly C Thicker models especially are acceptable for people 220+ lbs but may lack adequate support especially over the long term. Also, larger people may sink into the mattress to an uncomfortable extent.
Good for sex c+ Memory foam bed owner opinions are generally split on this issue. (See mattresses and sex for analysis).
No noise A The mattresses are quiet when lied on or compressed.
Short break-in period D+ As is true for firmer memory foam beds in general, break-in time is often longer than average.
Expands fully and evenly c- The mattresses come vacuum sealed and compressed. About 6% of owners report that their mattress does not fully decompress which can cause uneven support, discomfort and an uneven appearance.
Easy to maintain C+ Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.
Easy to move, handle, lift C- Weight ranges from 32-140 lbs depending on model and size. The average model weighs about 88 lbs. Given their weight and lack of handles, the mattresses can be difficult to move and maneuver especially for one person.

Sleep Innovations Inc. Company Ratings

The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.

Warranty B- Warranty length is 5 or 20 years depending on the model. A significant number of owners have reported difficulty filing a claim. (See mattress warranties: what you should know.)
Return policy B- Amazon: Return ship fee if return is not the result of Amazon error; restock fee if after 30 days. Costco: No fee.
Customer service B- Consumer opinion generally regards Sleep Innovations customer service to be fair or better.
Marketing accuracy C Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with about 20% of owner experiences; the mattresses tend to not be as soft or as "ideal for any position" – especially side sleep – as the company claims.
Specs disclosed B Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not always foam density.
Time in business B Sleep Innovations began operations in 1996.
BBB rating A+ Sleep Innovations, Inc. has an "A+" with the Better Business Bureau.
SLTD rating B- SLTD (Sleep Like The Dead) company rating of "B-" for Sleep Innovations Inc. is determined by averaging the above company ratings.

Key Comparisons

Owner Satisfaction

Sleep Innovations / Novaform has 76% owner satisfaction overall. This rate is lower than that for memory foam mattresses overall and higher than that for all mattresses (72%). See satisfaction ratings for the specific models.

Sleep Innov / Novaform owner satisfaction

Topper Usage

About 10-15% of Sleep Innovations / Novaform mattress owners – especially those that are side sleepers – need to add a topper to the mattress to lessen firmness and create acceptable comfort. This rate is similar to that of most other beds in the price range (under $1000) but is above average compared to all mattresses.

sleep innovations topper need compare

Price

Sleep Innovations / Novaform models are significantly less expensive than both the average mattress and most mattresses with generally similar specifications.

sleep innovations novaform price compare

SLTD (Sleep Like The Dead) Company Rating

Sleep Innovations performs better than all mattress companies overall and equal to its main competitors overall based on warranty coverage, customer service, return policy, time in business, marketing accuracy, specifications disclosure, and BBB ratings.

novaform sltd rating chart

regular use Vs Light Use

Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.

Sleep Innovations / Novaform Usage
temporary vs long term use

Owner Satisfaction Comparison: Regular Use Vs Light Use

  Sleep Innovations All Mattresses
Owner Satisfaction - Regular Use 75% 69%
Owner Satisfaction - Light Use 91% 90%



Sleep Innovations / Novaform Model Ratings, Prices, Specifications

  Owner Satis- faction (sample) Price1 Retailer Best Suited For Firm- ness2 Sleep Position Rating3 Comfort Layer4 Base Layer Main Competition
Sleep Innov. 8 Inch 68%
(27)
$238 tw
$285 full
$322 qn
$360 kg
amazon person under 180 lbs med- firm back: good

side: good to fair

front: good
1.5" of 3 lbs/ft memory foam 2.5" of support foam, 4" of base foam Signature Sleep 8"

Zinus 8"
Sleep Innov. 10 Inch 77%
(711)
$355 tw
$391 full
$441 qn
$518 kg
amazon person under 220 lbs med-
firm
back: good

side: good to fair

front: good
3" of 3 lbs/ft memory foam 7" of base foam Zinus 10"

Comfort Dreams 10" models

Tuft & Needle
Sleep Innov. 12 Inch 78%
(1798)
$363 tw
$432 full
$446 qn
$650 kg
amazon person under 250 lbs med-
firm
back: good

side: good to fair

front: good
2.5" of 3 lbs/ft memory foam 9.5" of base foam Signature Sleep 12"

Zinus 12"

Tuft & Needle
Sleep Innov. Gel 12 Inch Gel 72%
(300)
$420 tw
$458 full
$480 qn
$636 kg
amazon person under 250 lbs med-
firm
back: good

side: good to fair

front: good
2" of 3 lbs/ft gel memory foam 2" of support foam, 8" of base foam Zinus 12" Gel
Sleep Innov. 14 Inch 78%
(140)
$524 tw
$577 full
$630 qn
$790 kg
amazon person under 260 lbs med to med- firm back: good

side: good to fair

front: good
2.5" of 3 lbs/ft memory foam 2.5" of support foam, 9" of base foam Zinus 14"

Select-A-Firmness 14"
Novaform Serafina 14" Gel 76%
(242)
$800 qn
$950 kg
costco
.com
person under 270 lbs med-
firm
back: good

side: good to fair

front: good
3" of 3.5 lbs/ft gel memory foam 3" of support foam, 8" of base foam Select-A-Firmness 14"
Novaform 14 Inch Comfort Grande 72%
(110)
$440 tw
$530 full
$600 qn
$800 kg
costco
.com
person under 270 lbs firm back: good

side: fair

front: good to fair
3" of 3 lbs/ft gel memory foam 3" of support foam, 8" of base foam Select-A-Firmness 14"
Novaform Valentina 12 Inch 81%
(32)
$550 tw
$650 full
$750 qn
$900 kg
costco
.com
person under 270 lbs med back: good

side: good

front: good
3" of 3.5 lbs/ft memory foam 3" of support foam, 6" of base foam Zinus 14"

1 Prices at Amazon may fluctuate. Prices are for a mattress only; a foundation is $150-$400 depending on size.

2 Firmness indicates what tends to be true for owners; your own personal evaluation may differ. 75% of Sleep Innovation owners say their mattress is medium-firm and the rest say it is firm or soft. The most common phrase describing Sleep Innovations mattress firmness is "soft but firm" – meaning the mattress has a soft comfort layer and firm support. (Learn more about mattress firmness.)

3 Sleep Position Rating indicates what tends to be true for owners; your own personal evaluation may differ. Back sleepers tend to prefer medium to firm; side sleepers – soft to medium-firm; stomach sleepers – medium-soft to medium-firm.

4 See memory foam density comparison to learn about characteristics of 3 lb/ft density.



About our unbiased Sleep innovations review and research

Ratings are based on 2,440+ owner reviews for Sleep Innovations / Novaform mattresses. Learn about our research sources and methodology.

Remember

– The various models mostly offer similar firmness levels. 75% of owners, regardless of the model, say their mattress is medium-firm. The rest say it is firm or soft.

– About 10-15% of Sleep Innovations / Novaform mattress owners – especially those that are side sleepers – report the need to add a topper to the mattress to lessen firmness.

– About 10% of owners say their mattress had a significant off gassing odor when new.

– The mattresses come vacuum sealed and compressed. About 6% of consumers report that their mattress does not fully decompress which can result in uneven support, discomfort and a poor appearance.

At Amazon: Sleep Innovations Mattress

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