The Sleep Innovations & Novaform Mattress Review You Can Actually Trust

No commission • No endorsements • Based on owner experiences • Since 2008 • More

THE GOOD: Affordable • often well suited for those seeking a firmer mattress • limited off gassing odor • Costco return policy for Novaform models.

THE BAD: Too firm for some • 20-year warranty not representative of actual lifespan.

THE MATTRESSES: Sleep Innovations & Novaform mattresses (made in USA) consist of memory foam over support foam (most models) over base foam. They ship compressed / vacuum sealed, expanding when opened.

THE COMPETITION: Other low-priced mattresses. See how Sleep Innovations / Novaform compare at the memory foam mattress ratings – summary and side-by-side mattress comparison.

THE RETAILERS: Sleep Innovations models are available mostly at Amazon, and Novaform at (See buying a mattress online: what you should know.)


Sleep Innovation & Novaform Mattress Ratings
Sleep Innovations Company Ratings
Key Comparisons
Model Ratings, Prices, Specs
Firmness Analysis
Person Size and Sleep Position Suitability

Sleep Innovations / Novaform Ratings: Overall As a Group

The ratings show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.

Owner satisfaction c+ Sleep Innovations / Novaform mattresses overall have 77% owner satisfaction. Get details.
Durability / longevity C Durability / longevity overall is about fair (six-year lifespan on average). More.
Affordable b+ Prices are $345-$950 depending on model and size. More.
Support B Support tends to be better than average, but large people and couples may find it inadequate especially over the long term.
Conforming ability B- The beds moderately conform to the curves of one's body, resulting in somewhat better than average distributed support and pressure relief.
Less (back) pain b- The at least fair degree of support and conforming ability of Sleep Innovations mattresses results in above-average potential for back pain relief. (See mattresses and pain relief for general analysis.)
Easy to move on B- The mattresses tend to provide no more than moderate resistance to body movement including changing positions and getting up. With age and wear, however, they may soften / deform to an extent that makes movement more difficult.
Motion isolation A- Like memory foam beds in general, moving or getting up tends to cause little disturbance to one's partner – assuming that a firm, solid-surface, non-spring foundation is used.
Edge support C The various models tend to perform adequately for most owners in regard to the support they provide at their edges as less than 4% of owners (1 in 25) report dissatisfaction.
No initial odor / off gassing B- About 6% of owners (1 in 17) report a significant problem. (See memory foam off gassing for general analysis.)
No sleeping hot C+ About 7% of owners (1 in 17) report significant and bothersome heat retention. More.
Good for sex c- Memory foam mattress owner opinion is generally split on this issue. (See mattresses and sex for general analysis).
No noise A The mattresses are quiet when lied on or compressed.
No topper needed C- About 10% of owners (1 in 10) report needing to add a topper to improve comfort. More.
Short break-in C- As is true for firmer mattresses in general, break-in time is often longer than average especially for side sleepers.
Easy to maintain C+ Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design.
Easy to move, handle, lift C Weight is 59-140 lbs depending on model / size with the average Sleep Innovations model weighing 94 lbs. Given their weight, floppiness, and lack of handles, they can be difficult to move and maneuver.

Sleep Innovations Inc. Company Ratings

The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.

Warranty B+ Warranty length is usually 20 years. (See mattress warranties: what you should know.)
Customer service B- Consumer opinion generally regards Sleep Innovations customer service to be fair or better.
Marketing accuracy C- Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with at least 20% of owner experiences.
Access to customer reviews A Reviews for the mattresses are mainly available at (or directed to) Amazon and which offer easy and sortable access.
Specs disclosed C+ Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not foam density.
Time in business A- Sleep Innovations began in 1996.
BBB rating A+ Sleep Innovations, Inc. / Innocor has an "A+" with the Better Business Bureau.
SLTD rating B- SLTD (Sleep Like The Dead) company rating for Sleep Innovations Inc. is determined by averaging the above company ratings.

Key Comparisons

Owner Satisfaction

Sleep Innovations / Novaform has 77% owner satisfaction overall. This rate is higher than that of the average mattress regardless of type (73%) but lower than that of the average memory foam mattress (80%). See satisfaction ratings for specific Sleep Innovations / Novaform models.

Sleep Innov / Novaform owner satisfaction
Learn how owner satisfaction is determined.


Sleep Innovations / Novaform mattresses overall are significantly less expensive than both the average mattress and most mattresses with generally similar specifications. However, about 10% of owners report the need to buy a mattress topper – priced $35 to $500.

sleep innovations novaform price compare

Durability / longevity

Durability / longevity for Sleep Innovations models overall is about fair (six-year lifespan on average). About 12% of owners report significant sagging, excessive softening / loss of support occurring within three years of ownership – a rate similar to that of the average mattress. (Consumers should not allow the 20-year warranty to cause them to believe that the mattress will have above-average durability / longevity.)

Durability / longevity for Sleep Innovations appears to improve somewhat as price / thickness increases. In other words, the least expensive models (namely the Shea / 10 inch) appear to have no better than fair durability / longevity, while the more expensive models (namely Alden / 14 inch) appear to have somewhat above-average durability / longevity.

bestmattressever longevity compare

More info: mattress type longevity comparison.

Topper Usage

About 10% of Sleep Innovations / Novaform mattress owners add a topper to the mattress (often priced $35-$500) to lessen firmness and create acceptable comfort.

sleep innovations topper need compare

Heat Retention

About 7% of owners report bothersome heat retention – a rate better than that of main competitors overall as well as the average mattress. Models with gel-infused memory foam likely sleep about 30% cooler longer.

casper heat trap compare

More info: mattress heat retention.

regular use Vs Light Use

Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.

Sleep Innovations / Novaform Usage
temporary vs long term use

Owner Satisfaction Comparison: Regular Use Vs Light Use

  Sleep Innovations All Mattresses
Owner Satisfaction - Regular Adult Use 75% 69%
Owner Satisfaction - Light Adult / Child Use 89% 88%

Sleep Innovations / Novaform Models: Ratings, Prices, Specs

Prices below are for a mattress only. A foundation is often $150-$400. Firmness provided below is the firmness as evaluated by owners overall, not as provided by manufacturer.

  Owner Satisfaction (sample) Price Retailer Firmness* Comfort Layer** Base Layer*** Main Competition
Shiloh 12 Inch 77%
$360 tw
$360 full
$370 qn
$505 kg
amazon firm or about 8.5 on 1-10 scale* 2.5" of 3 lb/ft memory foam 9.5" of base foam (1.8 lb/ft) Signature Sleep 12"

Zinus 12"
Taylor 12 Inch Gel 77%
$366 tw
$400 full
$430 qn
$500 kg
amazon med-firm to firm or about 8 on 1-10 scale* 2" of 3 lb/ft gel memory foam 2" of support foam, 8" of base foam (1.8 lb/ft) Zinus 12" Gel
Alden 14 Inch 78%
$430 tw
$460 full
$850 qn
$860 kg
amazon med-firm or about 7 on 1-10 scale* 2.5" of 3 lb/ft memory foam 2.5" of support foam, 9" of base foam (1.8 lb/ft) Zinus 14"

Select-A-Firmness 14"
Novaform Serafina 14" Gel 79%
$800 qn
$950 kg
med-firm or about 7 on 1-10 scale* 3" of 3.5 lb/ft gel memory foam 3" of support foam, 8" of base foam (1.8 lb/ft) Select-A-Firmness 14"
Novaform 14 Inch Comfort Grande Gel 74%
$440 tw
$530 full
$600 qn
$800 kg
firm or about 8 on 1-10 scale* 3" of 3 lb/ft gel memory foam 3" of support foam, 8" of base foam (1.8 lb/ft) Select-A-Firmness 14"

* For 1 to 10 firmness scale, 1 = very soft, 5 = medium, 10 = very firm.
** See memory foam density comparison to learn about characteristics of 3 lb/ft density.
*** Base foam density is an estimate.

Sleep Innovations / Novaform Firmness Analysis

The stated firmness levels provided by Sleep Innovations / Novaform tend to overstate mattress softness. According to owners overall, the mattresses tend to be medium-firm to firm. Those seeking a soft mattress will likely need to look elsewhere or consider a topper.

sleep innovations firmness comparison

As shown in the chart below, owners almost universally regard their Sleep Innovations / Novaform mattress to be more firm than soft. Less than 3% of owners regard their mattress to be too soft – at least within the first several months of ownership.

sleep innovations mattress firmness breakdown

Person Size and Sleep Position Suitability

The table below evaluates Sleep Innovations / Novaform mattresses for person size and sleep position. It shows what tends to be true for owners; your personal evaluation may differ. See the mattress firmness guide for details based on your body type. And people of below- and above-average weight, see the mattress guide for large and small people.

  Average-Sized People
(130-230 lbs)
Large People
(230+ lbs)
Small People
(under 130 lbs)
SHEA 10 INCH Back Sleep Friendly B+ B+ B-
Side Sleep Friendly B B- C+
Stomach Sleep Friendly B+ B B-
SHILOH 12 INCH Back Sleep Friendly B- C+ C
Side Sleep Friendly C- C- D
Stomach Sleep Friendly B B- C-
TAYLOR 12 INCH GEL Back Sleep Friendly B B+ C+
Side Sleep Friendly C+ B D+
Stomach Sleep Friendly B- B C
ALDEN 14 INCH Back Sleep Friendly B B B
Side Sleep Friendly B B- C+
Stomach Sleep Friendly B C+ B-
Side Sleep Friendly B- B C-
Stomach Sleep Friendly B- B C+
Side Sleep Friendly C C+ D
Stomach Sleep Friendly B B- C-

Sleep Like The Dead's mattress research in The News –

About our unbiased Sleep innovations review

Ratings are based on 1,640+ owner reviews for Sleep Innovations / Novaform mattresses. Learn more about our research methodology and why you can trust our mattress reviews.





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