The Sleep Innovations & Novaform Mattress Review You Can Actually Trust
No commission • No endorsements • Based on owner experiences • Since 2008 • More
THE GOOD: Affordable • often well suited for those seeking a firmer mattress • limited off gassing odor • Costco return policy for Novaform models.
THE BAD: Too firm for some • 20-year warranty not representative of actual lifespan.
THE MATTRESSES: Sleep Innovations & Novaform mattresses (made in USA) consist of memory foam over support foam (most models) over base foam. They ship compressed / vacuum sealed, expanding when opened.
THE COMPETITION: Other low-priced mattresses. See how Sleep Innovations / Novaform compare at the memory foam mattress ratings – summary and side-by-side mattress comparison.
THE RETAILERS: Sleep Innovations models are available mostly at Amazon, and Novaform at Costco.com. (See buying a mattress online: what you should know.)
Contents
Sleep Innovation & Novaform Mattress Ratings
Sleep Innovations Company Ratings
Key Comparisons
Model Ratings, Prices, Specs
Firmness Analysis
Person Size and Sleep Position Suitability
Sleep Innovations / Novaform Ratings: Overall As a Group
The ratings show how Sleep Innovations / Novaform memory foam mattresses rate compared to the average mattress.
| Owner satisfaction | c+ | Sleep Innovations / Novaform mattresses overall have 77% owner satisfaction. Get details. |
| Durability / longevity | C | Durability / longevity overall is about fair (six-year lifespan on average). More. |
| Affordable | b+ | Prices are $345-$950 depending on model and size. More. |
| Support | B | Support tends to be better than average, but large people and couples may find it inadequate especially over the long term. |
| Conforming ability | B- | The beds moderately conform to the curves of one's body, resulting in somewhat better than average distributed support and pressure relief. |
| Less (back) pain | b- | The at least fair degree of support and conforming ability of Sleep Innovations mattresses results in above-average potential for back pain relief. (See mattresses and pain relief for general analysis.) |
| Easy to move on | B- | The mattresses tend to provide no more than moderate resistance to body movement including changing positions and getting up. With age and wear, however, they may soften / deform to an extent that makes movement more difficult. |
| Motion isolation | A- | Like memory foam beds in general, moving or getting up tends to cause little disturbance to one's partner – assuming that a firm, solid-surface, non-spring foundation is used. |
| Edge support | C | The various models tend to perform adequately for most owners in regard to the support they provide at their edges as less than 4% of owners (1 in 25) report dissatisfaction. |
| No initial odor / off gassing | B- | About 6% of owners (1 in 17) report a significant problem. (See memory foam off gassing for general analysis.) |
| No sleeping hot | C+ | About 7% of owners (1 in 17) report significant and bothersome heat retention. More. |
| Good for sex | c- | Memory foam mattress owner opinion is generally split on this issue. (See mattresses and sex for general analysis). |
| No noise | A | The mattresses are quiet when lied on or compressed. |
| No topper needed | C- | About 10% of owners (1 in 10) report needing to add a topper to improve comfort. More. |
| Short break-in | C- | As is true for firmer mattresses in general, break-in time is often longer than average especially for side sleepers. |
| Easy to maintain | C+ | Rotating the mattress occasionally can help maintain comfort and support, say owners. The beds have a no-flip, one-sided design. |
| Easy to move, handle, lift | C | Weight is 59-140 lbs depending on model / size with the average Sleep Innovations model weighing 94 lbs. Given their weight, floppiness, and lack of handles, they can be difficult to move and maneuver. |
Sleep Innovations Inc. Company Ratings
The ratings below – based on consumer experiences and the evaluation of Sleep Like The Dead – show how Sleep Innovations Inc. compares to the average mattress manufacturer.
| Warranty | B+ | Warranty length is usually 20 years. (See mattress warranties: what you should know.) |
| Customer service | B- | Consumer opinion generally regards Sleep Innovations customer service to be fair or better. |
| Marketing accuracy | C- | Sleep Innovation's claims regarding firmness and sleep position suitability are not consistent with at least 20% of owner experiences. |
| Access to customer reviews | A | Reviews for the mattresses are mainly available at (or directed to) Amazon and Costco.com which offer easy and sortable access. |
| Specs disclosed | C+ | Sleep Innovations openly discloses the thickness of the various layers of its mattresses but not foam density. |
| Time in business | A- | Sleep Innovations began in 1996. |
| BBB rating | A+ | Sleep Innovations, Inc. / Innocor has an "A+" with the Better Business Bureau. |
| SLTD rating | B- | SLTD (Sleep Like The Dead) company rating for Sleep Innovations Inc. is determined by averaging the above company ratings. |
Key Comparisons
Owner Satisfaction
Sleep Innovations / Novaform has 77% owner satisfaction overall. This rate is higher than that of the average mattress regardless of type (73%) but lower than that of the average memory foam mattress (80%). See satisfaction ratings for specific Sleep Innovations / Novaform models.
Learn how owner satisfaction is determined.
Price
Sleep Innovations / Novaform mattresses overall are significantly less expensive than both the average mattress and most mattresses with generally similar specifications. However, about 10% of owners report the need to buy a mattress topper – priced $35 to $500.
Durability / longevity
Durability / longevity for Sleep Innovations models overall is about fair (six-year lifespan on average). About 12% of owners report significant sagging, excessive softening / loss of support occurring within three years of ownership – a rate similar to that of the average mattress. (Consumers should not allow the 20-year warranty to cause them to believe that the mattress will have above-average durability / longevity.)
Durability / longevity for Sleep Innovations appears to improve somewhat as price / thickness increases. In other words, the least expensive models (namely the Shea / 10 inch) appear to have no better than fair durability / longevity, while the more expensive models (namely Alden / 14 inch) appear to have somewhat above-average durability / longevity.
More info: mattress type longevity comparison.
Topper Usage
About 10% of Sleep Innovations / Novaform mattress owners add a topper to the mattress (often priced $35-$500) to lessen firmness and create acceptable comfort.
Heat Retention
About 7% of owners report bothersome heat retention – a rate better than that of main competitors overall as well as the average mattress. Models with gel-infused memory foam likely sleep about 30% cooler longer.
More info: mattress heat retention.
regular use Vs Light Use
Like many mattresses under $1000, Sleep Innovations / Novaform mattresses are used lightly (limited adult use or everyday child use) in a significant number of cases.
Sleep Innovations / Novaform Usage
Owner Satisfaction Comparison: Regular Use Vs Light Use
| Sleep Innovations | All Mattresses | |
|---|---|---|
| Owner Satisfaction - Regular Adult Use | 75% | 69% |
| Owner Satisfaction - Light Adult / Child Use | 89% | 88% |
Sleep Innovations / Novaform Models: Ratings, Prices, Specs
Prices below are for a mattress only. A foundation is often $150-$400. Firmness provided below is the firmness as evaluated by owners overall, not as provided by manufacturer.
| Owner Satisfaction (sample) | Price | Retailer | Firmness* | Comfort Layer** | Base Layer*** | Main Competition | |
|---|---|---|---|---|---|---|---|
| Shiloh 12 Inch | 77% (769) |
$360 tw $360 full $370 qn $505 kg |
amazon | firm or about 8.5 on 1-10 scale* | 2.5" of 3 lb/ft memory foam | 9.5" of base foam (1.8 lb/ft) | Signature Sleep 12" Zinus 12" |
| Taylor 12 Inch Gel | 77% (235) |
$366 tw $400 full $430 qn $500 kg |
amazon | med-firm to firm or about 8 on 1-10 scale* | 2" of 3 lb/ft gel memory foam | 2" of support foam, 8" of base foam (1.8 lb/ft) | Zinus 12" Gel |
| Alden 14 Inch | 78% (141) |
$430 tw $460 full $850 qn $860 kg |
amazon | med-firm or about 7 on 1-10 scale* | 2.5" of 3 lb/ft memory foam | 2.5" of support foam, 9" of base foam (1.8 lb/ft) | Zinus 14" Select-A-Firmness 14" |
| Novaform Serafina 14" Gel | 79% (241) |
$800 qn $950 kg |
costco .com |
med-firm or about 7 on 1-10 scale* | 3" of 3.5 lb/ft gel memory foam | 3" of support foam, 8" of base foam (1.8 lb/ft) | Select-A-Firmness 14" |
| Novaform 14 Inch Comfort Grande Gel | 74% (89) |
$440 tw $530 full $600 qn $800 kg |
costco .com |
firm or about 8 on 1-10 scale* | 3" of 3 lb/ft gel memory foam | 3" of support foam, 8" of base foam (1.8 lb/ft) | Select-A-Firmness 14" |
* For 1 to 10 firmness scale, 1 = very soft, 5 = medium, 10 = very firm.
** See memory foam density comparison to learn about characteristics of 3 lb/ft density.
*** Base foam density is an estimate.
Sleep Innovations / Novaform Firmness Analysis
The stated firmness levels provided by Sleep Innovations / Novaform tend to overstate mattress softness. According to owners overall, the mattresses tend to be medium-firm to firm. Those seeking a soft mattress will likely need to look elsewhere or consider a topper.
As shown in the chart below, owners almost universally regard their Sleep Innovations / Novaform mattress to be more firm than soft. Less than 3% of owners regard their mattress to be too soft – at least within the first several months of ownership.
Person Size and Sleep Position Suitability
The table below evaluates Sleep Innovations / Novaform mattresses for person size and sleep position. It shows what tends to be true for owners; your personal evaluation may differ. See the mattress firmness guide for details based on your body type. And people of below- and above-average weight, see the mattress guide for large and small people.
| Average-Sized People (130-230 lbs) |
Large People (230+ lbs) |
Small People (under 130 lbs) |
||
| SHEA 10 INCH | Back Sleep Friendly | B+ | B+ | B- |
| Side Sleep Friendly | B | B- | C+ | |
| Stomach Sleep Friendly | B+ | B | B- | |
| SHILOH 12 INCH | Back Sleep Friendly | B- | C+ | C |
| Side Sleep Friendly | C- | C- | D | |
| Stomach Sleep Friendly | B | B- | C- | |
| TAYLOR 12 INCH GEL | Back Sleep Friendly | B | B+ | C+ |
| Side Sleep Friendly | C+ | B | D+ | |
| Stomach Sleep Friendly | B- | B | C | |
| ALDEN 14 INCH | Back Sleep Friendly | B | B | B |
| Side Sleep Friendly | B | B- | C+ | |
| Stomach Sleep Friendly | B | C+ | B- | |
| NOVAFORM SERAFINA 14 INCH GEL | Back Sleep Friendly | B | B+ | B- |
| Side Sleep Friendly | B- | B | C- | |
| Stomach Sleep Friendly | B- | B | C+ | |
| NOVAFORM COMFORT GRANDE 14 INCH GEL | Back Sleep Friendly | B- | B- | C |
| Side Sleep Friendly | C | C+ | D | |
| Stomach Sleep Friendly | B | B- | C- | |
Sleep Like The Dead's mattress research in The News –
About our unbiased Sleep innovations review
Ratings are based on 1,640+ owner reviews for Sleep Innovations / Novaform mattresses. Learn more about our research methodology and why you can trust our mattress reviews.