Sleep Number News

SELECT COMFORT LAUNCHES NEW SLEEP NUMBER BEDS

New Sleep Number 6000 and Enhanced 7000 Beds Deliver Comfort Within Your Control

MINNEAPOLIS - (Feb. 25, 2008) - Select Comfort Corporation (NASDAQ: SCSS), the nation's leading bed retailer, today announced the company has introduced the new Sleep Number® 6000 and enhanced Sleep Number® 7000 beds. Available today, the new Sleep Number 6000 bed and enhanced Sleep Number 7000 bed combine exclusive advanced fabrics; modern, sophisticated design; and materials that deliver comfort within a person's control.

"The new Sleep Number 6000 bed is our first new model to the core line of beds in more than four years," explained Matt Kershner, product management director for Select Comfort. "The inspiration for this particular product was received from consumers who wanted the most popular Sleep Number bed features with an extra layer of luxurious softness."

The New Sleep Number® 6000 Bed

The new Sleep Number 6000 bed is a special addition to the company's core line that combines the most popular Sleep Number bed features with a sophisticated design and an additional layer of luxurious softness with breathable fabrics. Specifically, the Sleep Number 6000 bed offers three inches of the Intralux® Ultra foam, a premium comfort material exclusive to Sleep Number beds. Resilient and responsive, the Intralux® Ultra foam features a three-zone design for enhanced contouring comfort in all the right places, resulting in an ideal level of personalized comfort and support for a softer feel. The Sleep Number 6000 also provides a touch of luxury with 2.25 ounces of cashmere blend fiberfill and a one-inch layer of Hypersoft™ quilting foam for an additional layer of comfort.

The Enhanced Sleep Number® 7000 Bed

The enhanced Sleep Number 7000 is ideal for those who seek temperature balance, innovation and extra pampering. According to a recent survey conducted by Select Comfort, one in five Americans report having disagreements with their partners about the sleeping temperature. And approximately 37 percent of Americans have trouble falling asleep because they are too hot. Fewer respondents reported having trouble falling asleep because they are too cold. New to the contemporary-designed Sleep Number 7000 bed is the unique Outlast® Adaptive Comfortr technology designed to balance temperature swings that cause restless nights. Additionally, the mattress fabric provides effective vapor and moisture transfer, wicking away heat and sweat for added comfort while sleeping. The Sleep Number 7000 bed is also softened with aloe vera, resulting in unparalleled softness to the touch.

The Outlast Adaptive Comfort technology also allows two sleepers with different temperature preferences to find compatibility in the same environment - building on the personalized comfort of the Sleep Number bed. In addition to offering three inches of Intralux® Ultra Foam, the Sleep Number 7000 bed includes one inch of Hypersoft™ quilting foam and 2.25 ounces of fiberfill for an additional layer of comfort and a perfected pillow-top look.

Personalized Comfort

The Sleep Number bed delivers comfort within a person's control. As with the entire line of beds, both the new Sleep Number 6000 and enhanced Sleep Number 7000 bed offer personalized comfort, allowing people to adjust their side of the bed to their perfect Sleep Number setting - a setting between 0 and 100 that represents a person's ideal preference for comfort, firmness and support. Additionally, both new beds incorporate the most advanced and durable bedding materials available combined with exhaustive testing, resulting in a high-quality sleep surface that is backed by a 20-year limited warranty.

To learn more about the Sleep Number bed, visit www.beds.com or www.sleepnumber.com .

About Select Comfort Corporation
Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer (1) . Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at www.sleepnumber.com .

(1) Select Comfort participated in Opinion Research Corporation's Caravanr Omnibus Survey of a nationally representative sample of 1,090 American adults from February 14 - 25, 2008.

*Hypersoft is a trademark of Carpenter Co. (1) Top 25 Bedding Specialists, Furniture/Today, August 2007.

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