Mattress Topper Research Sources and Methodology

 


The sources for the research data include over 200 reviews / comments of actual mattress topper owners collected from at least 50 online message boards.

Message boards
Message boards are generally a far superior source for getting unbiased and authentic mattress reviews than are product review websites, such as Epinions or Viewpoints, where virtually anyone can post a mattress topper review. People in the mattress industry are well aware that these product review web sites exist, rank high in the search engines and that people often base their buying decision on what the reviews say. Therefore, it is far from out of the question that dishonest people in the mattress industry provide bogus reviews to sway consumer opinion one way or the other.

By contrast, most message boards tend to exist in near obscurity (most don't rank high in the search engines), are made up of a tight-knit group of people, and often have safeguards against suspicious contributors, such as someone who appears from nowhere to contribute to a mattress-related discussion.

(Message boards generally operate by someone posting a question and then others reply with answers. In this case, someone typically asks others what mattress topper they recommend or don’t recommend. People then reply with their opinions often based on their own mattress topper ownership experience.)

High quantity of reviews means accurate findings
No one source can make up more than 30% of the total number of reviews / comments. The large and diverse sample sizes mean you are getting as accurate information as possible.

Safeguards to ensure precise and impartial information
To further ensure accurate findings, several measures were taken. Namely, no data was collected from those who indicated that they have slept on a particular topper for less than one week since this is often not enough time to form a solid opinion one way or the other.

In addition, no data was collected from a message board post that was older than six years. (90% of owner data is two years old or less.)

Further, in cases where it was not clear if the reviewer owned the topper, the comments were not included in the data. (Owners were identified when they openly said they owned a particular topper, referred to the topper as “my topper” or identified themselves as an actual owner in some other obvious, non-ambiguous way.)

More information on comfort rating
The comfort rating for each mattress was computed by dividing the number of reviews / comments that indicated the mattress is comfortable by the total number of reviews / comments for the mattress (sample size).

A mattress was considered comfortable by an owner if any or all of the following conditions were met:

  • The topper was explicitly described as comfortable.
  • The topper was described as allowing better sleep.
  • The topper was recommended to others.
  • The owner stated that they like the mattress topper.


 


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