Traditional Mattress Brands Vs New Mattress Brands Comparison – 2018


The mattress industry has changed markedly in the past few years. The cause has been the emergence of dozens of new mattress brands, most of which sell only online. Notable examples of these new brands include Casper, Leesa, Tuft & Needle, and Purple.

These new brands are different from and similar to the established, traditional brands – namely Serta, Sealy, Simmons, Tempur-Pedic – as indicated below.

Keep in mind that the ratings below are averages and that a particular brand may rate somewhat different than its general category.

Comparison Summary

  Traditional Brands New Brands  
Time in business A D+ Traditional brands are usually several decades old, while new brands on average are about three years old. The newer that a mattress brand is, the more likely it does not have the business / product / customer service kinks worked out.
Available in stores A D The main distinguishing trait of a traditional mattress brand is that it is widely available in stores / showrooms. The new mattress brands, by contrast, are usually available only online.
Customer satisfaction C B- On average, traditional-brand mattresses have 73% satisfaction vs 79% for new brands. More analysis: Buying a bed online: what to know.
Mattress longevity c C+ Durability / longevity for traditional-brand mattresses is on average about fair – but can vary considerably by brand. New-brand mattresses tend to perform at least fair.
Mattress Price C- b On average, traditional brands cost about $1700 vs about $900 for new brands.
Perceived value C- B- New-brand mattresses are often viewed as having higher value due mainly to their below-average prices and above-average satisfaction.
Model variety A D+ Traditional brands usually offer many model and firmness choices. New brands typically offer three or less.
Customer service C B+ The new brands are often more effective at providing strong customer service.
Delivery service B+ C+ Mattress delivery often differs significantly for traditional and newer brands.
Old mattress removed A- D+ Old mattress removal is usually not available when buying a new-brand mattress.
No-strings full money back D+ A Traditional brands are more likely to charge a fee for a mattress return.
Ease of returns B B Returns for both types of brands often involve having the mattress picked up from your home. Little if any preparation of the mattress (such as boxing or wrapping) is usually needed.
Warranty C C Both brands often provide 10 years of non-prorated coverage.
Marketing sophis- tication C+ A- The new brands seem to place more emphasis on defining a target consumer and creating unique and compelling websites, advertising, and messaging.
Marketing accuracy B C- The new brands are more likely to make questionable or exaggerated claims about their mattresses.

Mattress Delivery Service Comparison

Traditional mattress brands often offer full service delivery, unlike the new mattress brands.

  Traditional Brands New Brands
Delivery method usually retailer's delivery fleet or local contractor usually UPS, FedEx
Free delivery sometimes often
Must be home for delivery yes no
Full service (delivery crew handles and sets up mattress) yes seldom
Old mattress removal available often seldom
Mattress ships compressed & vacuum sealed, expanding when opened seldom often


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